quotations about advertising
Over the last 12 months, brands have really begun to clock onto two factors which could help significantly improve their advertising on mobile devices -- the value of data, and video. In contrast with traditional desktop advertising, many have realised the value of attribution in their mobile advertising, tracking unique users as they browse the web and attempting to correlate their activity with the adverts they see. That said, it means everyone is now claiming to possess "magical" data and algorithms which can help brands concentrate their activity on their target audience. If that's the case, then what are they targeting them with?
WILL PROOPS
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"Why Mobile Video is the Best Route to Improved Brand Engagement", Performance In, March 4, 2016
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All the papers that matter live off their advertisements, and the advertisers exercise an indirect censorship over news.
GEORGE ORWELL
Why I Write
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Google never did any advertising. They're like dealers; they sell the stuff, but they know better than to use it themselves.
PAUL GRAHAM
"How to Start a Startup"
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Advertising is an impersonal projection of the personal salesman.
H. S. SNYDER
Graphite, May, 1910
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The art of advertisement ... has introduced into all our life such a lavish use of superlatives, that no standard of value whatever is intact.
WYNDHAM LEWIS
"Promise as an Institution", The Doom of Youth
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Advertising is no longer preoccupied with the staging of the commodity. Instead advertising is the prefiguration of the commodity's empty form.
PAMELA ODIH
Advertising and Cultural Politics in Global Times
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Advertising is of the very essence of democracy. An election goes on every minute of the business day across the counters of hundreds of thousands of stores and shops where the customers state their preferences and determine which manufacturer and which product shall be the leader today, and which shall lead tomorrow.
BRUCE BARTON
attributed, Advertising in America
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There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.
CARL SAGAN
Contact
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Judicious advertising is the corner stone of success.
BYRON W. ORR
The Clothier and Furnisher, Jan. 1890
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The fact is that much of advertising's power comes from this belief that advertising does not affect us. The most effective kind of propaganda is that which is not recognized as propaganda. Because we think advertising is silly and trivial, we are less on guard, less critical, than we might otherwise be. It's all in fun, it's ridiculous. While we're laughing, sometimes sneering, the commercial does its work.
JEAN KILBOURNE
Can't Buy My Love
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Many nations of consumers talk and live like ads. Advertising is not just a mirror but also a perceptioncreator. It makes and moulds generations of attitudes.
HARISH BIJOOR
"In Indian advertising, diversity is reduced to cultural stereotypes", Economic Times, February 17, 2016
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Advertising is salesmanship-in-print.
CLAUDE C. HOPKINS
My Life in Advertising
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Society drives people crazy with lust and calls it advertising.
JOHN LAHR
The Guardian, Aug. 1989
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Advertising is the best insurance that you can take out on your business. You can buy fire insurance on your stock of goods, but no company will issue a policy covering your business, the good will as they sometimes call it. You must insure yourself, and the best way to do it is by advertising. Good advertising kept up for a number of years gives you something that no fire can take away.
FRANK FARRINGTON
The Spatula, May, 1909
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Advertising is the genie which is transforming America into a place of comfort, luxury and ease for millions. Advertising is the Archimedean lever that is moving the world. If things were done in another and elder age that advertising is doing now, a whole mythology would gather about it, and we should witness the birth of a young God--powerful, restless, indomitable and wise, dominating. He would flash in the sylvan glades of the want advertisements and disport himself in the sunny whiteness of the department stores' wide spaces. But what a god he would be! How beneficent, how omnipresent, how powerful!
WILLIAM ALLEN WHITE
attributed, New York Magazine, Jun. 10, 1968
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When advertising is great advertising, it fastens on the myths, signs, and symbols of our common experience and becomes, quite literally, a benefit of the product.... As a result of great advertising, food tastes better, clothes feel snugger, cars ride smoother. The stuff of semiotics becomes the magic of advertising.
CURT SUPLEE
attributed, Persuasion: Reception and Responsibility
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What we used to call advertising is evolving into something far more personal and ubiquitous. You may not like it, but you'd better be ready for it.
CHUCK PORTER
attributed, Beyond Advertising: Creating Value Through All Customer Touchpoints
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Advertising companies hire the very brightest, wittiest young people to write for them. Not one single sentence of it is worth repeating. Why? Because it wasn't meant.
BRENDA UELAND
If You Want to Write
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As a profession advertising is young; as a force it is as old as the world.
BRUCE BARTON
The Man Nobody Knows
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I had never thought of advertising as a life work, though I had on the side, written some very successful copy.
BRUCE FAIRCHILD BARTON
attributed, The Mirror Makers: A History of American Advertising and Its Creators
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