Success is most often achieved by those who don't know that failure is inevitable.

COCO CHANEL, Believing in Ourselves

Fashion is not something that exists in dresses only; fashion is something in the air. It's the wind that blows in the new fashion; you feel it coming, you smell it. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.

COCO CHANEL, attributed, Chanel: A Woman of Her Own

Simplicity is the keynote of all true elegance.

COCO CHANEL, interview, Harper's Bazaar, 1923

Where should one use perfume?... Wherever one wants to be kissed.

COCO CHANEL, attributed, Coco Chanel: Her Life, Her Secrets

Fashion changes, but style endures.

COCO CHANEL, Vogue, 1999

I don't do fashion, I AM fashion.

COCO CHANEL, attributed, The Gospel According to Coco Chanel

Arrogance is in everything I do. It is in my gestures, the harshness of my voice, in the glow of my gaze, in my sinewy, tormented face.

COCO CHANEL, attributed, Chanel: A Woman of Her Own

A girl should be two things: who and what she wants.

COCO CHANEL, The Gospel According to Coco Chanel

One cannot be forever innovating. I want to create classics.

COCO CHANEL, Coco Chanel: Her Life, Her Secrets

A woman is closest to being naked when she is well-dressed.

COCO CHANEL, attributed, Coco Chanel: An Intimate Life