Choosing beauty over content (or choosing beauty as content) is always an act of sedition. If we accept the cant of official culture, we must believe that the beauty we steal from any man-made thing is stolen from its more virtuous and metaphysical backstory, wherein "real" beauty is said to reside.

In images, beauty is the agency that causes visual pleasure in the beholder, and, since pleasure is the true occasion for looking at anything, any theory of images that is not grounded in the pleasure of the beholder begs the question of art's efficacy and dooms itself to inconsequence.