With the WWF we're in contact with our consumers more than 200 nights a year. They cheer, they boo. That's how they tell us what they like, and we're good listeners. OUr shows are totally interactive. The fans are part of the show, and sometimes they surprise me.

When I took over, I said, Why don't we just let the audience know what it is? An exhibition. Are these athletes? Without question, they're some of the greatest athletes in the world. But I wanted to reposition who we were. It was the right thing to do. It was being honest with the audience. It was showing respect. And it didn't hurt business at all because they already knew.

In the real world of competition, the players want to compete and they want to compete at the very highest level. They don’t want to be a mid-card, much less in a preliminary match. They’re always fighting for the spotlight and that’s tough to reach, because those who have it are fighting just as hard to stay there. So it’s real competition. Again, the nice part about it is that we listen to our fans, and they’re the ones who really decide who is ready to break through into that top echelon.

We look at everything as an entertainment vehicle. Nothing is sacred.

The worst sound in our business is silence. That means they don't care.

Since I'm a billionaire, I can say when I want to do things and when I won't. No timetable.

I do think the standards of the media have dropped to an all-time low in terms of credibility. That crossover of whether it’s entertainment or news is the biggest crock of b.s. in television today, because it’s all entertainment. I liken the people in the news [industry] to the people in the rasslin’ business of 20 or 30 years ago who were trying to convince the audience that it was real, 100% sport. It never has been and never will be. It’s the greatest form of sports-entertainment in history, and the audience loves it for that, but at one time, this industry was lying to the public. I think the news people are right where the old wrestling promoters of yesteryear used to be, lying to the public by saying, "This is in the name of news." No, it’s not. It’s in the name of television ratings. It’s in the name of attracting a higher rating, a higher-quality sponsor and ultimately more money. It’s all about that.

I'm a guy who gets more out of life than some people -- more out of one big breath of fresh air than most people get from breathing in and out for a lifetime.

The worst sex I've ever had has always been great.

I grew up in a very volatile environment. My view was that if I took a beating and lived, I won. I still have that view. It gives me a tremendous advantage because I'm not afraid of failure.

You do the best you can every day. It may be on a different level, but it’s still the best you can. After that, you can’t worry about it. You’ve got to let go. After you’ve done the best you can, there is nothing more you can do.

I've never met a man who was better than me. At the same time, I'm no better than anyone I've ever met.

When it's time for me to go, I would like to be devoured by the biggest baddest carnivore that ever walked the face of the earth. And then I'd like that son of a bitch to get indigestion and vomit my remains back up.

The world is a complex place. Very complex. Often you will find that the people you think are the good guys aren't. And the people portrayed as the bad guys aren't that bad. I'm not necessarily saying they're good. But they're not that bad. They're misunderstood.

It's funny how you don't know what you're missing if you never had it.